Two main dimensions of data load are complexity and novelty. Complexity refers again to the number of different parts or options of a website, usually the results of increased information variety. Novelty entails the unexpected, suppressed, new, or unfamiliar features of the site. The novelty dimension might maintain consumers exploring a purchasing web site, whereas the complexity dimension could induce impulse purchases. Simple buying cart methods allow the off-line administration of merchandise and categories. The shop is then generated as HTML information and graphics that could be uploaded to a webspace.

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