I requested Gustav Ando, a director at IHS Healthcare Group, how necessary this determination to outline obesity as a medical epidemic was for the trade. “Defining it as an epidemic has been hugely necessary in changing the market perception.” The medicine corporations might now provide, Ando explained, “the magic bullet”. James says he was not influenced by the drug corporations that funded his work but there’s no doubt that, overnight, his report reclassified millions of people as overweight and massively expanded the shopper base for the weight-loss trade.

The presence of main potential markets within the region corresponding to India, China and Japan have further fuelled the expansion. Since its creation in 1920, our group has continued to evolve to find a way to present the most effective service to its shoppers. The AMIS secretariat consists of the nine international organizations that made the unique proposal to the G20, and …